Tim Toscano
V.P., Head of content strategy and design, J.P. Morgan Private Bank
Executive-level thinking and presence. Player-coach strategy, creative development and execution. Put your people first and great work will follow.
Head of content, J.P. Morgan Workplace Solutions. Equity compensation platform.
Drove product design iteration for AI wealth management tools, collaborated across design, product, research, machine learning (ML), data and development teams.
Architected and implemented "agentic" systems using GPT-4o and the Claude LLM family, establishing qualitative and quantitative evaluation metrics for performance.
Developed user-validated prototypes in Figma based on feedback from wealth advisors, working closely with designers, content strategists, business and product stakeholders.
Reduced AI hallucination rates in production by refining agent prompts and deconstructing complex wealth management workflows into optimized chains-of-thought.
Brand and content strategy for UiPath, the leader in robotic process automation.
US Bank: In-depth workflow analysis, task mapping, contextual interviews and process documentation supported content strategy and design enhancements .
Created a brand story and digital experience that captured the rich and illustrious legacy of one of the premier financial institutions in the world. Delivered content and a design recommendations befitting this highly-regarded company.
Futures Industry Association (FIA)
FIA Technology Services, Inc. (FIA Tech) is a subsidiary of the FIA, the global trade association for futures, options and centrally cleared derivatives markets. After several interviews with FIA Tech executives, I collaborated with designers and product owners to deliver content strategy and the copy deck for their new website.
AT&T Digital product lead: Developed content strategy, planned and managed projects across att.com. Created and managed dozens of campaigns and offers.
More clients. More work.
Jan 2018 - Mar 2020International AutoSource (IAS)
Wrote and edited paid display and social ads. Developed content for daily website updates, email campaigns and weekly blog posts. Published and managed site content, emails and landing pages in Marketo, Wordpress and in-house Content Management Systems.
Jan 2018 - Mar 2020Military AutoSource (MAS)
Created and managed content and design across the entire site. Supported a global field marketing operation with 80+ locations around the world. Focused on optimizing conversions, ROI and budgets through A/B testing, analytics and automation across all business units including: IAS, MAS, ReadyDrive and our financing division.
Nov 2017CohnReznick website redesign
Strategy, content development and editorial oversight were provided to help turn an outdated website into a lead generation tool. In close collaboration with the client and my agency partner, I completed extensive research, learning and sourcing of content to create a consistent voice across the site that effectively leverages their thought leadership, events and people.
Sept 2016MIFID II sell-side fact sheet for Thomson Reuters
Separating the cost of research from execution fees due to the revision of the Markets in Financial Instruments Directive (MiFID II), required significant changes to operating models, systems, data, people and processes due to the unbundling of research and execution services. This fact sheet I helped develop with Thomson Reuters demonstrates how they help solve MiFID II buy-side research challenges.
June 2016Thomson Reuters Wealth Management Solutions
Content developed for Thomson Reuters Eikon platform, which provides easy access to trusted news, data, and analytics.
Why hire me?
Deep expertise in wealth management, banking and financial services workflows. Proven experience in omni-channel digital marketing and communications, encompassing strategy, content, design, delivery and measurement. Strong focus on user experience and content consumption.
Harley-Davidson
Product Launch
Introducing “Your New Black Canvas,” Meet the all-new Electra Glide Standard, now available to order at Military AutoSource (MAS). This product launch included full digital marketing and global field location, point of sale (POS) support.
Digital campaigns
Full campaign included: Landing page, email series, website promotion, paid search, social media as well as a blog post.
Paid search
Messaging focused on simplicity and customization. The latest addition to the H-D touring family is designed to “Make it yours.”
Social
Copy and imagery inspire and generate leads by putting readers in the saddle.
Blog
Post highlights key specs, imagery, low MSRP, benefits of the H-D Deployed Recognition Program and prominent call to action.
It’s Your Time To Ride
Social
This annual, worldwide “peak-season” campaign kicked off the riding season with a series of social media ads and posts featuring this motorcycle buying program tailored to the needs of buyers.
Focused on promoting the benefits of buying a bike overseas with the H-D® Deployed Recognition program. “Whether it’s your first or next bike we’ll help you find the one that is right for you.”
Landing page
In addition to paid and organic social media posts, and an email series, full digital campaign support included a dedicated landing page, search engine marketing and blog support.
Bio
Experienced marketing and communications leader, UX and content strategist, writer and product owner. Skilled in overseeing digital executions and delivering high-quality work for global brands. It’s ok to have some fun and enjoy your work.
I’ve held a variety of content, design, strategy and product positions in marketing, across industries including financial and professional services, real estate, tech, automotive and telecommunications.
Based in NYC, but with roots in the midwest and east coast I’m available to travel for longer consulting engagements and open to relocation.
Get in touch.
ttoscano@me.com
917-568-4152
392 Prospect Ave. Brooklyn, NY 11215